SWOT analysis is a classic strategic planning tool developed by Albert Humphrey at Stanford Research Institute in the 1960s. It evaluates four dimensions — Strengths, Weaknesses, Opportunities, and Threats — helping decision-makers understand internal and external factors for better strategy formulation.
SWOT analysis is a strategic planning tool used to evaluate Strengths, Weaknesses, Opportunities, and Threats of a project or organization. It helps decision-makers understand internal and external factors for better strategy formulation.
Steps: 1) List internal strengths; 2) List internal weaknesses; 3) Identify external opportunities; 4) Identify external threats; 5) Develop cross-strategies (SO, WO, ST, WT strategies).
Four quadrants: Strengths + Opportunities = Growth strategy; Weaknesses + Opportunities = Improvement strategy; Strengths + Threats = Defense strategy; Weaknesses + Threats = Avoidance strategy.
Yes. This tool supports exporting the SWOT matrix as a PNG image for use in presentations, reports, or documents. All data is processed locally in your browser.
Absolutely safe. All analysis data is stored only in your browser locally and never uploaded to any server. Data is automatically cleared when you close the page.