π Churn Rate Calculator
Calculate monthly/annual customer churn, revenue churn, net revenue retention (NRR)
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π Churn Rate Guide
- Customer Churn = Churned Customers Γ· Starting Customers Γ 100%
- Annual Churn = 1 - (1 - Monthly Churn)^12
- Revenue Churn = (Start MRR + New MRR - End MRR) Γ· Start MRR
- NRR = (Start MRR + Expansion MRR - Churned MRR) Γ· Start MRR Γ 100%
- Avg Lifetime = 1 Γ· Monthly Churn Rate (months)
- Monthly churn < 2% is good, > 5% is a red flag