📊 SaaS Metrics Calculator
Calculate MRR, ARR, churn rate, LTV, CAC, LTV:CAC, NRR, and more in one place
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📖 SaaS Metrics Guide
- MRR: Monthly Recurring Revenue | ARR: MRR × 12
- ARPU: MRR ÷ Paying Customers
- CAC: Monthly S&M Cost ÷ New Customers/Month
- LTV: ARPU × Gross Margin ÷ Monthly Churn Rate
- LTV:CAC: Healthy > 3x; < 1x is a red flag
- NRR: (MRR + Expansion MRR - Churned MRR) ÷ MRR × 100%
- CAC Payback: CAC ÷ (ARPU × Gross Margin), healthy < 12 months