Net Profit Margin is a core financial metric that measures a company's bottom-line profitability β how much of every dollar in revenue actually becomes profit.
Formula: Net Profit Margin = (Net Profit Γ· Total Revenue) Γ 100%
Where: Net Profit = Total Revenue β COGS β Operating Expenses β Taxes β Interest β Other Expenses
| Industry | Margin Range | Excellent |
|---|---|---|
| Software / SaaS | 15% β 30% | > 25% |
| Financial Services | 10% β 25% | > 20% |
| Manufacturing | 5% β 10% | > 10% |
| Retail | 2% β 5% | > 5% |
| Restaurants | 3% β 9% | > 8% |
| E-commerce | 3% β 8% | > 7% |