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CTR Calculator

Calculate click-through rate for ads or links

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📊 Result Chart

About CTR Calculator

CTR (Click-Through Rate) is the most basic digital marketing metric. 100 clicks from 100,000 impressions = 0.1% CTR. Calculate instantly to evaluate ad and content performance.

How to Use

  1. Enter total impressions
  2. Enter total clicks
  3. Click Calculate to see CTR percentage

FAQ

What's a good CTR?

Search ads avg 1-3%, display 0.1-0.5%, email 2-5%. Varies by industry and platform.

How to improve low CTR?

Optimize headlines/descriptions, test images, refine targeting. A/B testing is key.

What is CTR Calculator?

CTR Calculator is a free online tool that runs entirely in your browser. No download or signup needed — enter Clicks and Clicks2 to get results instantly. All data is processed locally.

Use Cases

Key Features