Free online CTR calculator. Enter clicks and impressions to calculate click-through rate. Supports CPC estimation from CPM for digital marketing campaigns.
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CTR (Click-Through Rate) is the percentage of impressions that result in clicks. CTR = (Clicks / Impressions) × 100%. It measures ad engagement and relevance.
CTR varies by industry and ad type. Search ads average 2-3%, display ads 0.1-0.5%, social media 0.5-1.5%. 50% above industry average is considered excellent.
CPC = CPM / (CTR × 10). Example: $10 CPM with 0.5% CTR = $2 CPC. Higher CTR lowers CPC and improves ad efficiency.
Improve CTR by: optimizing ad copy (use numbers, urgency), precise audience targeting, A/B testing creatives, using high-quality images/video, and optimizing CTAs.