Free online CPM calculator. Enter ad spend and impressions to calculate cost per thousand impressions. Supports CPM-based budget and impression estimation.
Zero Dependency Β· Works OfflineCalculator Input
Enter values below for real-time calculation
Results
How to Use
- Enter Ad Spend
Input total advertising cost - Enter Impressions
Input total impressions served - Calculate
Results update automatically - View CPM Result
See your cost per thousand impressions
Frequently Asked Questions
What is CPM?
CPM (Cost Per Mille) is the cost per thousand impressions, one of the most common pricing models in digital advertising. CPM = (Total Ad Spend / Impressions) Γ 1000.
How to calculate CPM?
CPM = (Total Ad Spend / Impressions) Γ 1000. Example: $500 spent for 100,000 impressions β CPM = 500/100000 Γ 1000 = $5 per thousand impressions.
What's the difference between CPM and CPC?
CPM charges per thousand impressions, CPC (Cost Per Click) charges per click. CPM is better for brand awareness campaigns, CPC for performance campaigns. CPM is usually cheaper but CTR is not guaranteed.
What is a good CPM?
CPM varies by industry, region, and targeting. Display ads typically $2-10, video ads $15-25. Highly targeted audiences have higher CPM.