Free online CPC Calculator. Enter ad spend and clicks to calculate Cost Per Click, CTR, CPM, CPA, and ROI. Perfect for Google Ads, Facebook Ads, and digital advertising analysis. Pure frontend, private & secure. | No sign-up · Data never uploaded
Zero Dependencies · Works OfflineCPC = Total Ad Spend ÷ Clicks. A core metric for search and display ads. Lower CPC means lower cost per user.
CTR = Clicks ÷ Impressions × 100%. High CTR usually means effective creative. Industry averages: search ads 3-5%, display ads 0.5-1%.
CPM = Spend ÷ Impressions × 1000. Mainly used for brand and display campaigns. Lower CPM means cheaper brand exposure.
ROI = (Revenue - Spend) ÷ Spend × 100%. Positive = profitable, negative = loss. A healthy ad ROI should typically exceed 100%.
CPC varies widely by industry. Google Search averages ~$1-2, legal can hit $6+, ecommerce ~$0.5-1. Key is keeping CPC below profit per conversion.
Absolutely. All calculations run locally — no ad spend data is ever uploaded. Works offline too.
Depends on goals: brand exposure → CPM, direct conversions → CPC. Analyzing both gives a complete picture.